Why Dunkin' Donuts Is Failing in India



It's Official: Dunkin' Donuts Is Now Just...Dunkin'

After months of speculation (and a few stores officially opening as such), Dunkin' Donuts announced on Tuesday its no longer Dunkin' Donuts. They're just...Dunkin'.

The "Dounts" drop "officially puts the company on a first-name basis with customers," a press release explained. "The change will take place in January 2019." That means that come 2019, all the DD packaging and ads you know and love will just read "Dunkin'."

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Dunkin'

Really leaning into the whole "first-name basis" thing was this follow-up tweet from thedonutgiant: "After 68 years of America running on Dunkin’, we're moving to a first-name basis. Excited to be #BFFstatuswith you all."

Die-hard Dunkin' fans (and the webz in general) are readying themselves for the blowback. Others can't believe this is a thing people are extremely upset about.

The Dunkin’ news is giving me painful flashbacks to Boston Chicken becoming Boston Market and Starbucks buying the Coffee Connection

— Richard Lawson (@rilaws) September 25, 2019

In the office, we're talking about the mistake that is @dunkindonuts becoming just Dunkin’. We started calling it Duncan. This led to Duncan, the yoyo company. It then occurred to me the newest M&A that needs to happen - Duncan Yonuts. Imagine the possibilities.

— kevin (@fighterofevil) September 25, 2019
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I’m not mad, but they could change the name to Keep The Baked Goods Out Of The Coffee & I’d continue to call it Dunkin’ Donuts. I’ve never said just Dunkin’.






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Date: 12.12.2018, 22:05 / Views: 63351