Food Choices Documentary
Personal preference dictates which burger chain you may like best, and there are enough differences to let them all coexist relatively peacefully. But McDonalds is the winner here because it beat any expectations we had of it.
Personal preference dictates which burger chain you may like best, and there are enough differences to let them all coexist relatively peacefully. But McDonald's is the winner here because it beat any expectations we had of it.
Hollis Johnson/Business Insider
McDonald's attempt to latch on to the "better burger" trend is yielding decent results.
In the company's earnings call in April, McDonald's CFO Kevin Ozan said sales were buoyed in part by the chain's Signature Crafted line of premium burgers, which cost about to more than the rest of McDonald's burger menu.
After an experiment with a customizable-burger program a few years ago proved unsuccessful, McDonald's tweaked it and retained several premium options: a garlic white cheddar burger, a pico guacamole burger, and a sweet barbecue bacon burger.
These burgers also use fresh beef patties, a very recent change to McDonald's long-standing and often maligned practice of using frozen patties.
That could reasonably put McDonald's in the same league as other national chains offering fresh-grilled, premium, burgers — namely, Shake Shack and Five Guys.
So we decided to compare McDonald's better-burger lineup with its competition to see whether it has staying power in the industry — and we were surprised by what we found.
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